Early in my career, I worked in QA at Net Integration Technologies on Nitix. The official job title for QA employees was “Evil Death Ray.” That was funny, but it was also more accurate than most job titles. Our job was to find the strange edge cases, bad assumptions, awkward failures, and painful surprises before […]
Why We Trust Boring Infrastructure Read More »
Most businesses are still using AI in the least interesting way possible. They are using it to make bad work faster. Faster emails, faster summaries, faster social posts, faster reports, faster code, faster “strategy documents” that look official because they have headings and a table. Somewhere along the way, everyone decided that polished output meant
AI Is a Force Multiplier. So What Exactly Are You Multiplying? Read More »
There is a point in many businesses where the official software is not really the system anymore. The real system is five spreadsheets, three inboxes, one accounting export, a shared folder with suspiciously named files, and a staff member who can somehow explain which version is “the real one” if you ask very nicely and
When Your Business Becomes a Distributed Spreadsheet Problem Read More »
Businesses get stuck with bad metaphors. A website is one of them. People say, “We need a website,” and often what they mean is, “We need something online that proves we exist.” That used to be enough. A website was a digital brochure. A place for your phone number, services, logo, and maybe a few
Your Website Is Not a Brochure. It Is Your First Business System. Read More »
Let’s be honest—your website is more than a URL. It’s your brand’s face, voice, and, for many, a main source of revenue. And yet, so many businesses settle for the “my nephew could do it” route. Sure, anyone can set up a website over a weekend, but if your online presence doesn’t look professional, neither
Instagram is a visual platform, it’s important to catch a persons eye and quickly. A cohesive feed and an impressive bio won’t cut it anymore in 2024. So here’s some tips on how to get more engagement on your account. Post consistently It’s difficult for your followers to appreciate your content if they never see
6 Tips To Increase Your Social Media Engagement Read More »
Most people have a good understanding about what common social media platforms offer. Some think the more the better (target as many people on all corners of social media and you’ll reach more potential customers), but with social media this isn’t necessarily the case. The best way to approach social media is to find channels
The Best Social Media Platforms For Your Business In 2024 Read More »
“We don’t need a website, we rely entirely on word-of-mouth referrals.” “We don’t need SEO, we get all our referrals from word-of-mouth.” “Social media isn’t for us, people hear about us via word-of-mouth.” “Why pay for ads when our customers advertise for us for free?” I’m going to start out by saying this: word-of-mouth can
Word-of-Mouth Marketing Can Be Your Greatest Asset Read More »
The office has two 3D printers, not just any 3D printers, these were built by our CEO himself. We decided we wanted to print everything we could think of. We wanted to see how the printers would hold up, how successful the outcome was and what kind of things we could make! A 3D Printed
We 3D Printed Anything & Everything Read More »
Starting a Google My Business account or optimizing your existing one is vitally important for your business and how it appears in searches. Today when people are searching for your business they are mainly going to their phones or computers to find you. Google is the biggest search engine out there, and if you aren’t
Setting Up Google My Business And Why It’s Important Read More »
